Who I am

I’m an urban transportation professional with interests across public transit, cycling, road safety, behaviour change and public policy.  I use my dual lenses as an engineer and planner to fulfill these passions.

I am a graduate from MIT’s Master of City Planning and Master of Science in Transportation dual-degree program, where I conducted research with Professor Jinhua Zhao’s Urban Mobility Lab on the behavioural foundations of transportation. My master’s thesis considered how we can reduce single-occupancy vehicle travel through workplace-based incentives such as parking pricing reforms and transit benefits. (Our programs helped MIT reduce its own parking demand by almost ten precent over two years!) Since then, I’ve become a practicing Shoupista and will talk parking policy to anyone who will listen.

I’ve been fortunate to gain experience in the public sector working with the San Francisco Municipal Transportation Agency (SFMTA), in the consulting world with IBI Group, and in the technology sector with Autonomic, a subsidiary of Ford Smart Mobility. My interest for urban planning and transportation grew from my undergraduate degree in Engineering Science from the University of Toronto, where I built transportation and land use models with Professor Eric Miller and learned the value of data-driven decision-making.

Outside of my professional life, I enjoy road cycling, playing with my little nephews, and making music with Hart House Orchestra and at various suburban basement music studios.

My CV

Download here.

My Twitter Musings

@adam_rosenfield